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A major point here is to quickly reduce the uncertainty. Most start-ups fail because they just embrace the uncertainty and turn it into chaos and an excuse to not follow a disciplined execution. What you've shown is how to quickly and effectively reduce the uncertainty into structure and understanding and now have a working model to execute on.

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Thanks! Yes that’s what I particularly like about David Bland’s Assumptions Mapping framework. That idea that risk is a factor of the consequences of being wrong x the lack of evidence you are right is really helpful for prioritising which uncertainties to reduce first.

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