Good read Chris. I really appreciated your note about de-positioning sleep trackers, because "de-positioning" is an underappreciated approach. But since buyers already have pre-conceived notions that might not line up with your POV, you have to be proactive about dealing with them.
You’re right. But as someone with a marketing background I definitely agree with your perspective on how to construct ideas. I think I have been doing it myself but this is an articulation of it.
This is an epic article! The "but" and "therefore" keys are pretty ingenious.
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It's kinda funny. It reminds me of the Flywheel Effect Jim Collins talks about. Your business does this, "therefore" this must happen. That means "therefore" this next thing must happen.
Good read Chris. I really appreciated your note about de-positioning sleep trackers, because "de-positioning" is an underappreciated approach. But since buyers already have pre-conceived notions that might not line up with your POV, you have to be proactive about dealing with them.
Have you seen the documentary “6 Days to Air”? It really details their process from beginning to end in the episode creation.
There was also one they did in which they wrote and animated an entire story over Zoom. I haven’t seen that one yet but it’s said to be very good.
Yes! 6 Days to air is incredible. I loved it.
Except for the whole Human Centipede reference, which is a thought I wish had never entered my head.
You’re right. But as someone with a marketing background I definitely agree with your perspective on how to construct ideas. I think I have been doing it myself but this is an articulation of it.
Great to hear. Thanks for the feedback.
This is an epic article! The "but" and "therefore" keys are pretty ingenious.
.
It's kinda funny. It reminds me of the Flywheel Effect Jim Collins talks about. Your business does this, "therefore" this must happen. That means "therefore" this next thing must happen.
Oh cool thanks I don't know the Jim Collins example, but I will look it up and check it out!
🏴☠️🙏