Welcome To Traction Design.

This publication is your resource for free insights and practical advice for achieving scalable traction for your AI startup.

What is Traction Design?

Traction Design is the new methodology for achieving repeatable and investible traction by design.

Rather than “finding traction” by chance, Traction Design is to the art of creating scalable traction what Lean Startup is to the art of creating a product that people want in a systematic way.

What’s Inside This Publication?

We cover topics such as:

Launching your AI startup with “Fireworks”
Identifying your true, optimal early adopters
Creating and measuring product-market fit
Generating proof that your traction is scalable and worthy of VC investment

This publication is free and open to all.

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Scalable Traction By Design For Startups In The Age of AI

People

Chris Guest

@guesto

Founder at The Traction Design Co. | Former CMO at Bryte, Topology, AKQA (Audi, McLaren, Ferrari). Focussed on investible traction for startups