Traction Design

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Never Mind The Hype Cycle
It explains nothing about AI or any other technology; it's just human behavior
 • 
Chris Guest
2
The Greatest Debate In Positioning, Abridged.
Should you really create a new category? Or just win an existing one? (Hint: it’s a false choice)
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Chris Guest
4

August 2024

Introducing Lean Category Design
Rapid Resolution For Category Design Dilemmas
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Chris Guest
4

June 2024

For Product Traction, Start Here
How to create the magical alignment you need to win
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Chris Guest
How to Reduce Uncertainty in Product and Startup Traction
Simple Frameworks from startups, growth hackers, software engineers, and more that help you make better decisions.
 • 
Chris Guest
2

May 2024

Why Are LLMs Already On A Race To The Bottom?
And What Can This Teach You About Positioning Your Product?
 • 
Chris Guest
2
Category Proof In Engineering
How the Difference Between Audi and BMW Can Help Your Product Avoid Price Comparisons
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Chris Guest
The Physics of Potential Traction
And the time I got chased out of Ferrari’s Maranello HQ because of it
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Chris Guest

April 2024

The Traction-Native Startup Way
And The Cure For Product-Market Fit Derangement Syndrome
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Chris Guest
8

March 2024

The Magic Of Non-Binary Problem Validation
Problem validation is not binary, it’s a spectrum. Understanding how customers perceive problems unlocks transformational insights.
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Chris Guest
2
Positioning For Traction
Category Design or Positioning? Which Is Best For You?
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Chris Guest

February 2024

The Invisible Intersection of Category Design and Lean Startup
How to Fail Small And Win Big With These Two Legendary Techniques
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Chris Guest
2
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