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How To Write A Razor-Sharp Category POV
Can you believe the formula comes from these guys?
Oct 22
•
Chris Guest
11
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How To Write A Razor-Sharp Category POV
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7
How Category Designers Unlock Killer Category Names
I can’t tell you if your category name is right or wrong (But my process can)
Oct 7
•
Chris Guest
12
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How Category Designers Unlock Killer Category Names
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September 2024
Never Mind The Hype Cycle
It explains nothing about AI or any other technology; it's just human behavior
Sep 17
•
Chris Guest
7
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Never Mind The Hype Cycle
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3
The Greatest Debate In Positioning, Abridged.
Should you really create a new category? Or just win an existing one? (Hint: it’s a false choice)
Sep 4
•
Chris Guest
10
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Traction Design
The Greatest Debate In Positioning, Abridged.
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4
August 2024
Introducing Lean Category Design
Rapid Resolution For Category Design Dilemmas
Aug 20
•
Chris Guest
4
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Introducing Lean Category Design
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4
June 2024
For Product Traction, Start Here
How to create the magical alignment you need to win
Jun 25
•
Chris Guest
8
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Traction Design
For Product Traction, Start Here
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How to Reduce Uncertainty in Product and Startup Traction
Simple Frameworks from startups, growth hackers, software engineers, and more that help you make better decisions.
Jun 11
•
Chris Guest
7
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Traction Design
How to Reduce Uncertainty in Product and Startup Traction
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2
May 2024
Why Are LLMs Already On A Race To The Bottom?
And What Can This Teach You About Positioning Your Product?
May 28
•
Chris Guest
6
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Traction Design
Why Are LLMs Already On A Race To The Bottom?
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2
Category Proof In Engineering
How the Difference Between Audi and BMW Can Help Your Product Avoid Price Comparisons
May 22
•
Chris Guest
5
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Traction Design
Category Proof In Engineering
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The Physics of Potential Traction
And the time I got chased out of Ferrari’s Maranello HQ because of it
May 7
•
Chris Guest
3
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The Physics of Potential Traction
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April 2024
The Traction-Native Startup Way
And The Cure For Product-Market Fit Derangement Syndrome
Apr 2
•
Chris Guest
7
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The Traction-Native Startup Way
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8
March 2024
The Magic Of Non-Binary Problem Validation
Problem validation is not binary, it’s a spectrum. Understanding how customers perceive problems unlocks transformational insights.
Mar 19
•
Chris Guest
6
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The Magic Of Non-Binary Problem Validation
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2
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