How To Write A Razor-Sharp Category POV

Can you believe the formula comes from these guys?

Oct 22, 2024 • 

Chris Guest

12

8

How Category Designers Unlock Killer Category Names

I can’t tell you if your category name is right or wrong (But my process can)

Oct 7, 2024 • 

Chris Guest

13

September 2024

Never Mind The Hype Cycle

It explains nothing about AI or any other technology; it's just human behavior

Sep 17, 2024 • 

Chris Guest

8

3

The Greatest Debate In Positioning, Abridged.

Should you really create a new category? Or just win an existing one? (Hint: it’s a false choice)

Sep 4, 2024 • 

Chris Guest

10

4

August 2024

Introducing Lean Category Design

Rapid Resolution For Category Design Dilemmas

Aug 20, 2024 • 

Chris Guest

5

4

June 2024

For Product Traction, Start Here

How to create the magical alignment you need to win

Jun 25, 2024 • 

Chris Guest

8

How to Reduce Uncertainty in Product and Startup Traction

Simple Frameworks from startups, growth hackers, software engineers, and more that help you make better decisions.

Jun 11, 2024 • 

Chris Guest

7

2

May 2024

Why Are LLMs Already On A Race To The Bottom?

And What Can This Teach You About Positioning Your Product?

May 28, 2024 • 

Chris Guest

6

2

Category Proof In Engineering

How the Difference Between Audi and BMW Can Help Your Product Avoid Price Comparisons

May 22, 2024 • 

Chris Guest

5

The Physics of Potential Traction

And the time I got chased out of Ferrari’s Maranello HQ because of it

May 7, 2024 • 

Chris Guest

3

April 2024

The Traction-Native Startup Way

And The Cure For Product-Market Fit Derangement Syndrome

Apr 2, 2024 • 

Chris Guest

7

8

March 2024

The Magic Of Non-Binary Problem Validation

Problem validation is not binary, it’s a spectrum. Understanding how customers perceive problems unlocks transformational insights.

Mar 19, 2024 • 

Chris Guest

6

2